Looking out for Barrie

Johnson Insurance:
Looking out for Barrie

Johnson Insurance is headquartered hundreds of miles away from Barrie, Ontario. So how could we position them as a “hometown” brand, despite any hometown presence? By safeguarding Barrieites in a way they'd never seen from an insurance company before.

Awards
CMA Bronze – Direct Engagement: Financial
Media Innovation Awards Bronze – Ambient/Place-Based Media (Small Scale)
ARF David Ogilvy Awards Silver – Financial
MarCom Awards Gold – Marketing/Promo Campaign/Branding
MarCom Awards Gold – Marketing/Promo Campaign/Integrated Marketing
MarCom Awards Gold – Marketing/Promo Campaign/Special Event