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Reimagining the SUV

SUV Lineup TV

Ford Brand Platform:
Life Is a Sport

In traditional SUV advertising, we’re used to seeing all-terrain vehicles conquering the great outdoors. In reality, this isn't what the typical owner uses their SUV for. With this campaign, we set out to redefine the Sport Utility Vehicle. Life is the sport. This is your utility.

 

Edge Pre-Roll

Escape Pre-Roll

Escape Facebook Post
 
Various Headlines
 
Escape In-Ad Game