Marvel Avengers S.T.A.T.I.O.N

Marvel Avengers S.T.A.T.I.O.N

As Creative Director for a leading entertainment agency, I helped bring Marvel’s acclaimed Avengers S.T.A.T.I.O.N. experience to Canada for the first time. The 360 campaign included TV spots featuring MCU actress Cobie Smulders as Maria Hill, long and short-form online video, traditional print and OOH, paid and organic social, and an immersive website to drive ticket sales.

Results:
Despite temporary shutdowns due to pandemic regulations, Avengers S.T.A.T.I.O.N. tickets sold out on a consistent basis to the point where a planned 6-month run was extended for well over a year due to high demand. People felt safe and secure because of increased health and safety measures and marketing efforts to support it.