Mooby’s on Skip:
Fake Fast-Food. IRL
Mooby’s, the pop-up phenomenon from legendary filmmaker Kevin Smith, had finally come to Canada after successful stops in LA, NJ and Chicago. We helped SkipTheDishes win exclusive delivery rights, then followed up with a fully integrated campaign that brought humour from the Askewniverse films into the real world.
Results:
Mooby's outperformed top independent restaurants in each of its zones – nearly 3:1 in Downtown Toronto and Hamilton, and 2:1 in Etobicoke and Newmarket.
Mooby’s, as depicted in Clerks II.
A SkipTheDishes twist on Mooby’s “I’m eating it!” tagline.
Kevin Smith joined Mooby’s fans in Toronto for a lunch hour “Meat & Greet”. Thanks for waking up early for us Kev!
Some of the highlights, Netflix special style.
Paid social, organic social and Snap Lens.
Quick Stop Groceries, as depicted in Clerks. We covered Toronto in similar “I Assure You We’re Open!” signs.
Some Twitter love from Kevin Smith.