Canadian Cancer Society:
Fearless Challenge
What if we could take the fear out of cancer by facing our own fears for money? We created a fundraising campaign that dared Canadians to conquer their fears and help those with cancer to do the same. Participants filmed a short video detailing their fear and how much they wanted to raise in donations. Once their fundraising goal was reached, they completed their challenge and shared the results. All money raised went to the Canadian Cancer Society.
Awards
ARF David Ogilvy Awards Silver – Government & Nonprofit
“The Ice Bucket Challenge on steroids”
“Kickstarter meets Fear Factor for a good cause”
