Ontario Toyota Dealers:
Wishmaker Holiday Calendar
For the holidays, we created the world’s largest Advent calendar in downtown Toronto. It granted 24 very special wishes – one per day in December behind each of its 24 doors. By visiting the website, ToyotaWishmaker.ca, people could nominate individuals they believed truly deserved a wish come true.
Awards:
Marketing Awards Shortlist – Out-of-Home Non-Standard Format Single
Applied Arts Design Awards – Calendar Single
IABC Ovation Excellence Award – Marketing Communications 51k to 100k
We created 24 videos, one for each wish granted at the Wishmaker.